Calgary Real Estate Marketing


1.) Create a Professional Website

A quality website works wonders. Your potential clients are most likely going to begin by searching online. Keep these things in mind when designing and developing your website.

  • Make sure your website looks good on all devices (responsive) — An effective online brand is one that works and looks awesome on all platforms. Make sure your site is easy to navigate whether your reader uses a computer, smartphone, or tablet. If you don’t know where to start; Vox Digital offers website design packages for real estate professionals.
  • Ensure your website is optimized for search (SEO)— What’s a pretty website without exposure? No more than an expensive business card if you ask me. Make sure that your website is optimized for search engines (Google, Bing, Yahoo, Yandex, etc.) You can learn more about SEO by checking out our guide “The Essential Guide to Search Engine Optimization”


Calgary Real Estate Marketing

2.) Social Media Marketing

This isn’t going to come as a surprise. Social media is huge for online marketing. It helps brands gain authority and become thought leaders in their industry by building valuable connections with their target audience.

Make sure you have social media accounts on all the big networks (Facebook, Twitter, Pinterest, Google+, and even Instagram if you snap a lot of house pics). Interact with users, share good posts, and promote your properties.


Calgary Real Estate Social Media Marketing

3.) 3D House Tours

This next one is fairly new, although I’m sure you’ve seen it before. Virtual tours have been blowing up the past few years. And for good reason, your clients can view your listings without even stepping foot in them. This opens up your market to anyone with a computer. Impress your clients with a fairly new strategy that gets results.



4. Professional Photography and Videography

Videos and pictures have always been an important player in online marketing. The hard truth is that people will judge a book by its cover, and you can’t blame them; in some cases, they’re looking through hundreds or even thousands of listings. You need to stand out. If you’re looking for a professional real estate photographer in Calgary, take a look at our photography and videography packages.


Real Estate Drone Photography

5. Testimonials From Clients.

Testimonials show potential clients that real people endorse your business and what you have to offer. Place the testimonials you get throughout your website and within your posts on social media networks.


Real Estate Marketing Testiomonials

Looking for more?

You can find tons of articles regarding digital marketing on the newly released Vox Digital blog.

*Overwhelmed? Don’t worry.

Online marketing requires a lot of effort. We don’t expect you to have to juggle creating listings, selling houses, hosting open houses, paperwork, etc. alongside running your marketing campaigns. That’s where we come into the picture. Our team at Vox Digital provides you with all of your real estate marketing needs.  We are experts in the Calgary real estate marketing scene. From website design to promotion, we help get you leads, you close sales; it’s that simple.

Contact us today for a free 30 minute no obligation consultation.