How Much Does SEO Cost in Calgary?

How Much Do SEO Services Cost in Calgary?

Similar to our web design pricing list, we anonymously surveyed 25 of the top marketing agencies offering SEO services in Calgary to find out what the average cost of an SEO campaign is. We’ve filtered the results into the following pricing tiers:

• Overall Average SEO Costs
• Local SEO
• Startup / Personal Website
• Medium-Sized Business
• Enterprise SEO

 

Average SEO Campaign Cost in Calgary: $2000/month

The average cost for SEO services in Calgary is $2000/month. Depending on the size of your business and its needs, you may be able to get away with a smaller SEO package that costs less, but if you want a real competitive edge, expect to budget at least $2000/month. This budget gives you enough runway for quality content creation, link building, and onsite optimization.

This tier is for companies looking to boost their organic search ranking and compete for a higher spot in the SERP (search engine results page). It normally includes an in-depth SEO campaign consisting of website audits, competitor and backlink analysis, keyword research, and onsite/technical optimization. It might contain blog post creation depending on the nature of the project, although that can come at an extra cost in most cases. This budget comes from established companies looking to gain an advantage over their competition and dominate a local area. These campaigns are built to generate high-quality leads, as well as brand awareness.

 

Local SEO: $1000-$2500/month

Local Business / Service-Based Business

Local SEO is one of the most common forms of search engine optimization. It involves optimizing a website to appear higher in local search engine results pages (SERPS) for relevant searches within the area where the business operates. For example, a law firm based in Calgary would benefit from having its website optimized to rank highly when potential clients in Calgary are searching for legal services. This can be done through content optimization, keyword research, and link building aimed at targeting users who are likely to be interested in hiring a lawyer near them. Local SEO helps local businesses by increasing visibility and driving more leads which ultimately results in increased sales or other desired outcomes.

 

Startup / Personal Website: $500 -$1000/month

For an entry-level SEO campaign, you can expect to pay anywhere from $500 – $1000/per month. This can be for a personal blog or website that you’re trying to rank in a smaller niche or local area. This price point generally includes basic onsite optimization, citation management, basic backlink analysis, and competitor research.

 

Enterprise SEO: $10,000 – $25,000+/month

Enterprise and large business operations.

Enterprise SEO is an extremely advanced and high-budget approach to digital marketing for major corporations with many competitors and wide national and international user reach. The approach will be a fully faceted 360-degree plan.

These campaigns cover all bases. They focus heavily on consistent high-quality content creation, and data analysis and include extremely in-depth analytical reporting, competitor research, backlink audits/creation, as well as advanced technical onsite optimization and website structure. This is for large-scale national corporations looking to rank #1 for many competitive high-traffic keywords on a national or global stage.

Enterprise SEO can be vastly different from company to company. Someone like YouTube, or TikTok won’t focus as much on link building as that will come organically, so more of their SEO efforts might be seen through the structure and technical advancements they implement into their website.

A proper enterprise SEO plan should consist of the following at the minimum:

• Technical / Structural SEO
• High-Quality Content Creation and Content Optimization
• Keyword research and target selection
• Link Building
• Local SEO (if applicable)
• Reputation Management (Google Reviews, BBB, Facebook Reviews, etc.)
• Citation Building and Management
• UX/UI optimization (Heatmaps, A/B testing)

 

Factors That Influence SEO Costs in Calgary

Size of Website

One of the key factors that influence SEO costs in Calgary is the number of pages on a website. The more pages there are, the more time it takes for an SEO expert to analyze, optimize and update each page on the website. This means that websites with more pages will require significantly higher optimization costs than those with fewer pages.

Javascript

Websites that contain large amounts of Javascript can make it difficult for search engine bots (spiders) to properly crawl, analyze, and index a website. Specifically, websites that are built on Javascript frameworks like ReactJS, Express, and Angular pose unique issues when rendering content. Web browsers used to be terrible at rendering Javascript content, and to be fair they still are although they’ve come some way over the years. Google has even started providing documentation on Javascript SEO with concrete steps you can take to improve your search visibility. The topic of Javascript SEO can be very complex so we put together an essential guide to Javascript SEO on our blog.

Dynamic Website Content

Another aspect that can increase your campaign costs is dynamic content on your website. Dynamic content refers to features such as automatically generated content (real estate websites, food delivery websites . apps, etc.), interactive maps, contact forms, and e-commerce websites, which require more time for optimization. For this reason, websites with dynamic content may need to invest more resources into their optimization efforts in order to achieve the desired results.

Keyword Difficulty

Your chosen keywords can make a significant impact on your SEO budget. Highly competitive keywords require more effort and resources to rank, which means they will cost more than less competitive ones. A comprehensive keyword analysis audit should be completed before any optimization work begins in order to determine the best approach for a website’s particular needs. You can use keyword tools like Mangools KWFinder, Ahrefs Keywords Explorer, or the SEMrush Keyword Toolkit.

Number of Locations

The number of locations your business has can also be a major factor in SEO costs. If your business has multiple locations, it is important to take into account that local SEO efforts must be made for each location. This will end up requiring additional resources and can significantly increase the cost of an SEO campaign.

Technical SEO Audits & Fixes

Technical SEO is a core component of almost all SEO campaigns and involves ensuring that all pages are properly indexed by search engines and that there are no issues with your website’s code or structure. Technical SEO audits can be time-consuming and costly, but they are essential for improving your website’s ranking and visibility in search results pages a.k.a “SERPs”.

 

Average SEO Prices and Costs in Calgary

Every SEO project will vary based on each individual business’s needs.

• Basic SEO will cost you around $1000 – $1500 CAD per month
• The average SEO campaign cost in Calgary is $2000 per month
• Enterprise SEO: $10,000 – $25,000+ per month

In conclusion, there are several factors that influence SEO costs in Calgary. The number of pages on a website, the presence of dynamic content, keyword difficulty, and the current SEO status all need to be taken into account when determining how much to budget for optimization services. Additionally, the expertise level of the professional hired should also be considered in order to ensure the best possible outcome.

Keep in mind that while it’s important to consider cost, it’s also important to choose an SEO partner that has the experience, expertise, and track record of success to help you achieve your business goals.