Search Engine Optimization

Google has officially announced Bard – an advanced chatbot that is a direct response to the massive popularity surrounding ChatGPT. Since OpenAI’s chatbot release in late November, Google has issued a code-red within their internal teams even going as far as re-assigning employees from several departments to work directly to progress their machine learning division. The real question however is, will this change SEO?

A search engine is a software system that enables users to search for websites and information on the internet. These engines work by crawling millions of web pages and indexing them according to several scoring methods performed by the algorithm.

We surveyed 15 of the top marketing agencies in the Calgary area to find out what the average cost of an SEO campaign is. We’ve created three main tiers from the results: Startup/Personal Website, Medium Sized Business, and Enterprise Solutions.

Javascript is one of the most popular programming languages in the world. It's used to create dynamic and interactive websites that power the most popular websites that we've come to love. Frameworks like ReactJS and Angular have revolutionized how Javascript is used to create websites, but what many people don't know is that Javascript can have a significant impact on your ability to rank within search engines if you're not careful.

The world of SEO can be confusing, especially for those who are just starting out. There are so many different aspects that go into it- content marketing, branding, link building- and it's important to understand how they all work together. But today, I want to focus on Technical SEO because this is one area where every business should start if their goal is to rank well in search engines at a relatively low cost.

Google Local Services is slowly rolling out area by area and it’s changing the way ads are displayed for service-based businesses; most of these being plumbing and HVAC companies.

For the past few years, we’ve seen a significant rise of structured data across websites. At this point is a necessity in good every search engine optimization campaign. But why, and how should we use it?